
The mirrorless camera is as it sounds, a camera without a reflex mirror. The DSLR combines the same mechanisms of the single-lens reflex film camera, including the mirror, but instead of film the camera utilizes a digital sensor. But for the average consumer there are two basic camera choices, the DSLR and the mirrorless camera. Today we are still seeing serious change in camera technology.

Photography once considered difficult and for an exclusive crowd suddenly became viable for the masses. Leica and Nikon were still major players but were suddenly greeted by digital-savvy brands like Canon, Ricoh, Sony, Fujifilm, Panasonic, and many more. Kodak, long considered the top brand in analog technology, actually pioneered the invention of digital photography. With changes in technology came changes in brand. Out went the film camera and in came digital. The late 1990s brought the digital revolution to photography and with this revolution came massive changes to camera technology. Seeing still photographs of these journalists flying into battle with their Nikons and Leicas, let alone seeing their subsequent photographs, was what made me decide to become a photographer. As a young photographer, I was enamored by the men and women covering the war in Vietnam.
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Nikon followed in 1948 with the Model 1 which led the way to the legendary Nikon F series of cameras. Leica followed with a legendary series of cameras that continues to this day. Leica brought the world the first commercially available 35mm camera with the Leica 1, which began selling to the public in 1925. In early 35mm camera history, you can’t overlook two brands: Leica and Nikon. Sure, things like the Daguerreotype paved the way, but my mind always goes straight to 35mm. When I think back to cameras of old, my mind goes mostly to the 35mm and the long legacy and style of photograph that this format brought to the world. Looking at the history of photography even briefly can help us understand the camera technology that came along with it.
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(Although you could start even earlier!) As well as stacking up initial orders, a pre-sale campaign means your marketing and promotion strategy kicks off well before your book hits the shelves.īefore diving into the similarities and differences between mirrorless and DSLR cameras (and how to choose), let’s take a step back. The period between finishing your book and making it available to buy is the perfect time to launch a pre-sale campaign. Pre-order book sales are a great way to build momentum ahead of your official book launch. The fourth paragraph lists where to buy the book, or launch event details (date, time, location, contact info). The third brief paragraph may include a quote from a book reviewer or a notable person endorsing the book.

The second short paragraph contains a detailed description of the book and its audience (avoid using “I” or “we”).


Avoid using flashing, loud images, unless you have a very compelling reason to do so.And a blog provides valuable related content and establishes your authority as an expert in your niche. The homepage introduces your new book and might include a testimonial or two. What will your customers get, and how will they feel when they read your book?Įach page on your site should have a different purpose.How are you uniquely positioned to write this book?.What problem/issue/topic are you tackling?.Your website should answer questions such as:
